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Marketing

content marketing?

The internet is a hub of great content. In fact, the average internet user is now spending over two hours per day on social media consuming content.

Whether it’s Gary Vaynerchuk on YouTube, Kim Kardashian on Instagram, or Tim O’Reilly on Medium, our attention often tends to lean towards people who tell their stories in an immersive and engaging manner.

As consumer behavior changes to research-based buying, the content has become a critical weapon of professionals, especially marketers. This obsession with great content has lead to something called “content marketing.”

WHAT IS CONTENT MARKETING?

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Content marketing is a marketing technique which involves creating and distributing valuable content to attract customers to your business.

Content marketing aims to provide valuable and informative content to people with the objective of converting them into customers. Content marketing targets a specific niche and helps by providing people answers to questions they might be searching online.

Content marketing aims to provide valuable and informative content to people with the objective of converting them into customers. Content marketing targets a specific niche and helps by providing people answers to questions they might be searching online.

The goal of content marketing is to:

  • Provide valuable information to customers
  • Create brand awareness
  • Facilitate deeper customer engagement
  • Drive customer acquisition

With content marketing, you are giving away valuable information to people for free, without asking anything in return. In a world where people are bombarded with 3,000 unwanted marketing messages every day, content marketing is a welcoming change.

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